Let’s Get Your Marketing Working For You
I don’t offer three standard packages and ask you to pick one.
Instead, we start by understanding where you stand and what’s holding you back, then tackle whatever makes most sense for YOUR business first.
Step 1: Where Are You Right Now?
Marketing MOT
Let’s Figure This Out Together
This makes sense if: You’re not sure what’s working, what isn’t, or what you should focus on first
What we’ll do: We’ll look at everything properly. Not a quick glance – a proper look.
✔ Your messaging – Is what you’re saying actually clear? Are you explaining what you do in a way that makes sense to people who aren’t you?
✔ Your people – Who are you trying to reach? Are they the right people? Are you finding them where they actually are?
✔ What’s happening now – What’s working, what’s not, and why
✔ What to tackle first – Your top 3 priorities that’ll actually make a difference
✔ What makes sense next – Which follow-up would help you most
Then we spend an hour together going through everything and making a real plan you can actually use.
Timeline: A couple of weeks, then we chat
Investment: from £450
After this, you’ll know exactly where you stand, what’s been going wrong, and what to do about it.
Step 2: Fix What Needs Fixing
Based on what we find in your health check, here’s what usually needs tackling:
– If Your “Why You” Isn’t Clear – Get Your Positioning Sorted
– If You Don’t Know Who You’re Really Talking To – Build your Customer Blueprint
– If You Need a Proper Plan – Build your Marketing Roadmap
Get Your Positioning Sorted
This makes sense if: People don’t really get what you do or why they should choose you
When you really understand your audience, your marketing becomes more effective, more efficient, and so much more profitable.
What we’ll do
My ‘Valueline’ framework helps you get crystal clear on your unique positioning by working through:
✔ Your why – Your deeper purpose and what really drives you
✔ What you do – Your actual service or product (sometimes different from what you think!)
✔ How you do it – Your unique approach and methodology
✔ For who – Your ideal client (specifically)
✔ Because you know – The exact problem you solve
✔ You provide – The solution and outcome you deliver
✔ By offering – Your specific delivery method
We’ll have proper working sessions to develop this together – no templates, but a proven framework that gets adapted completely to your business.
You’ll end up with: Your positioning story that makes sense to real people, your memorable one-liner, and a complete framework you can use across every touchpoint.
Timeline: A couple of weeks + two working sessions together
Investment: from £550
Build Your Customer Blueprint
This makes sense if: You’re not sure who your ideal customers really are, or you’re trying to talk to everyone
Here’s how we go back to basics together:
This isn’t about creating some corporate “customer persona” that sits in a folder. This is about understanding the real people who actually need what you offer by starting with the fundamentals.
The Customer Blueprint Framework:
Step 1: What problem do you actually solve?
Step 2: Who has this problem?
Step 3: Where can you reach these people?
Step 4: What messaging do they need to hear?
You’ll end up with: A clear picture of your ideal customers, where to find them, and exactly what to say to connect with them – all in a format you’ll use.
Timeline: Few weeks + working sessions
Investment: from £550
Build Your Marketing Roadmap
This makes sense if: You’ve got clarity on your positioning and customers, but need help turning it all into something you can put into practice.
This is where everything comes together. We take your positioning (from Valueline), your customer understanding (from Customer Blueprint), your goals, your budget, your reality – and build you a plan that actually works.
The Marketing Roadmap Framework
Your Strategic Foundation:
✔ How all the pieces fit together for YOUR business
✔ Your key messages across different situations
✔ Your priority channels and why they make sense
✔ Your realistic resource allocation
Your Action Plan:
✔ Right now: What you can start this week
✔ Next month: Your immediate priorities and quick wins
✔ Next 3 months: Building momentum with the fundamentals
✔ Looking ahead: Future opportunities (without the corporate fluff)
Your Measurement Plan:
✔ What really matters for your business
✔ How to know what’s working (and what isn’t)
✔ Simple ways to track progress without getting lost in data
You’ll end up with: Your complete roadmap for getting your message out there and connecting with the people who need what you offer – prioritized, practical, and built around the way you actually work.
Timeline: Depends on what we’re building together
Investment: Based on your specific needs and scope
Power Hour
Expert marketing support – fast.
In just 60 mins, we can help you:
✔ Tackle a specific marketing challenge
✔ Get unstuck and find fresh ideas
✔ Review your messaging, audience, or campaigns
✔ Answer your biggest marketing questions
No jargon, no wasted time – just straight-talking, practical advice you can put into action immediately.
How This Actually Works
I don’t just hand you a template. Everything we build is created specifically for your business.
I talk like a normal person. No jargon, no marketing-speak, just honest conversations about what works.
I work WITH you, not AT you. This is a partnership – we figure it out together.
What matters for your business – not what sounds good in presentations, but what gets results for businesses like yours.
I’ve been doing this for 20 years – long enough to know the difference between what sounds good and what helps businesses like yours grow.
Not Sure Where to Start?
Start with the Marketing MOT. It’ll tell you exactly where you stand and what makes most sense to tackle first.
No guesswork. No assumptions. Just clarity on what you actually need.