Your Marketing Deserves a Proper MOT
Get complete clarity on where your marketing stands and exactly what to tackle first.
Just like your car needs an MOT to make sure everything’s working properly, your marketing needs a thorough check-up to see what’s performing, what’s not, and what needs fixing before you invest more time and money.
I’ll look under the hood of your entire marketing approach – your messaging, your customers, your current activities – and give you a clear assessment of where you are now versus where you could be.
No guesswork and no assumptions. Just honest insights and a practical plan for what to do next.
Why You Need a Marketing MOT
You wouldn’t keep driving a car that wasn’t running properly, would you? Yet most small businesses keep pouring money into marketing without really knowing what’s working and what isn’t.
Your Marketing MOT tells you exactly:
- What’s actually working (and what’s just costing you money)
- Why your current approach isn’t getting the results you want
- Which problems to tackle first for maximum impact
- What realistic next steps make sense for your business
Whether you’re just starting out or you’ve been marketing for years, a Marketing MOT gives you the clarity you need to make smart decisions about where to invest your time and budget.
What’s Included in Your Marketing MOT
Foundation Assessment
Is your brand and proposition clear? Are you explaining what you do in a way that makes sense to people who aren’t you? This is where most marketing falls down – if your foundation isn’t solid, nothing else works properly.
Customer & Market Analysis
Are you talking to the right people? Are you finding them where they hang out? Sometimes businesses are doing great marketing… just to the wrong audience.
Current Performance Review
What’s working, what’s not, and why? I’ll look at your website, social media, any advertising you’re doing – everything you’re currently putting out there.
Priority Recommendations
Your top 3 things to tackle first. Not a 20-point action plan that’ll overwhelm you, but the specific areas that’ll make the biggest difference to your results.
Next Steps Planning
Based on what I find, which follow-up makes most sense for your business? Sometimes it’s positioning work, sometimes it’s customer clarity, sometimes it’s a complete roadmap. I’ll recommend what you need, not what I want to sell you.
How It Works
Step1: You Book Your MOT
Quick call to understand your business and what you’re hoping to achieve.
Step 2: I Do the Assessment
I’ll spend time reviewing everything – your current marketing, your messaging, your market position. This takes about 2 weeks.
Step 3: We Meet to Go Through Everything
60-minute session where we work through the findings together and create your action plan.
Step 4: You Get Your Complete Report
Everything documented so you can reference it as you move forward.
Timeline: 2-3 weeks from booking to completion
What You’ll Get
Complete MOT Report Everything I’ve found, explained in plain English. What’s working, what isn’t, and why.
Your Priority Action Plan Your top 3 focus areas with specific recommendations for each one.
60-Minute Working Session We’ll go through everything together, make sure you understand the findings, and create a realistic plan for moving forward.
Clear Next Steps Whether that’s tackling things yourself or working together on what needs the most attention.
By the end of your Marketing MOT, you’ll know exactly where you stand and have a clear plan for getting your marketing working harder for your business.
What Will it Cost?
Investment: from £450
This includes the complete assessment, your personalised report, priority recommendations, and our 60-minute working session.
Think of it this way – if your Marketing MOT helps you stop wasting just £100 a month on marketing that doesn’t work, it pays for itself in less than 6 months. And that’s before we even talk about the opportunities you’ll identify to grow your business.
This Is Perfect If…
✓ You’re not sure what’s working and what isn’t
✓ You’re spending money on marketing but not seeing the results you want
✓ You feel like you’re doing “all the right things” but something’s still not clicking
✓ You want to make smarter decisions about where to invest your marketing budget
✓ You’re considering hiring a marketing person or agency but want clarity first
✓ You’ve tried different approaches but nothing seems to stick
What Happens After Your MOT?
That depends entirely on what we discover and what makes sense for your business.
Sometimes businesses just need the clarity and can tackle the recommendations themselves. Other times the positioning needs work or it’s about understanding customers better. And sometimes you need a complete roadmap.
I’ll recommend what you need based on your specific situation – not what I want to sell you. There’s no pressure to work together beyond the MOT, but the option’s there if it makes sense for your business.
Ready to Find Out Where You Stand?
Your marketing deserves the same attention you give to every other part of your business. Let’s get under the hood and see what’s really going on.
Got Questions?
Yes. The fundamentals of clear messaging and understanding your customers work across all sectors. I’ve worked with everything from startups to creative services to professional firms.
Perfect! That’s exactly when a Marketing MOT is most valuable. Sometimes a complete mess is easier to fix than something that’s almost working – at least we know where we stand.
Absolutely. Even if you’re just starting out, the MOT will give you a clear foundation to build from and help you avoid the common mistakes that cost businesses time and money.
Not at all. Some businesses just want the clarity and tackle things themselves. Others want help with specific areas. It’s entirely up to you and what makes sense for your business.
This is a proper, thorough assessment – not a sales conversation. I actually review your materials, analyse your approach, and give you specific recommendations. It’s taking action, not just a chat.
We’ll go through my findings together, discuss what’s working and what isn’t, and create a prioritized action plan. You’ll leave with complete clarity on your next steps.
Ready to find out where you stand?